Privacy Policy

Matt Vaught Tattoo LLC ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website mattvaught.com, use our services, or communicate with us via text message, email, or other means.

Please read this Privacy Policy carefully. By using our website, services, or providing us with your information, you consent to the practices described in this policy.

Contact Information for Privacy Inquiries:
Matt Vaught Tattoo LLC
1401 21st St. Ste R
Sacramento, CA 95811
Email: [email protected]

1. Information We Collect

1.1 Information You Provide Directly

We collect information that you voluntarily provide to us when you:

- Fill out our informational opt-in form: Name, email address, phone number

- Submit an appointment inquiry: Name, email address, phone number, tattoo design request details, reference photos of desired designs, photos of the body area where the tattoo will be placed, preferred location for the tattoo procedure (studio or convention)

- Complete our health and consent waiver form: Medical conditions, allergies, medications, emergency contact information, government-issued identification for age verification, consent signatures, and any other health-related information necessary for safe tattoo procedures

- Communicate with us: Any information you provide when texting, emailing, or otherwise communicating with us

- Make payments: Payment information processed through our third-party payment processors

1.2 Information Collected Automatically

When you visit our website, we may automatically collect certain information through GoHighLevel (GHL) analytics, including:

- IP address

- Browser type and version

- Device information

- Pages visited and time spent on pages

- Referring website addresses

- Date and time of visits

1.3 Communications Data

We collect records of our communications with you, including:

- Text message conversations via our GoHighLevel SMS system

- Email correspondence

- Form submissions

- Appointment scheduling communications

2. How We Use Your Information

We use the information we collect for the following purposes:

2.1 Service Delivery

- Scheduling and confirming tattoo appointments

- Assessing your suitability for tattoo procedures based on health information

- Performing tattoo services safely and professionally

- Processing payments for services rendered

- Maintaining records of services provided

2.2 SMS/Text Message Communications (A2P Messaging)

With your express consent, we will send you text messages for the following purposes:

- Appointment Confirmations: Confirming your scheduled appointment details

- Appointment Reminders: Reminding you of upcoming appointments

- Aftercare Instructions: Providing post-tattoo care guidance and healing tips

- Check-ins: Following up on your healing process and satisfaction

- Promotional Messages: Occasional announcements about special events, flash sales, convention appearances, or guest spot opportunities (sent only for special events/announcements, not on a regular schedule)

- General Updates: Business hours changes, policy updates, or other important business information

- Two-Way Communication: Responding to your text messages and facilitating conversation

- SMS Opt-In and Consent: By providing your mobile phone number and opting in to receive text messages, you expressly consent to receive automated text messages from Matt Vaught Tattoo LLC via our GoHighLevel SMS platform. Message frequency varies based on your appointment schedule and occasional promotional announcements. Message and data rates may apply.

- SMS Opt-Out: You can opt out of receiving text messages at any time by replying "STOP" to any text message from us. You may also contact us at [email protected] to be removed from our SMS list. After opting out, you will receive one final confirmation message. Please note that opting out of promotional messages will not affect transactional messages related to your scheduled appointments.

2.3 Marketing and Communications

- Sending email newsletters and updates (with your consent)

- Responding to your inquiries and requests

- Notifying you of convention appearances, guest spots, and travel schedule

2.4 Business Operations

- Improving our website and services

- Analyzing website usage and customer preferences

- Maintaining business records and documentation

- Complying with legal obligations

3. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

3.1 Service Providers

We share information with trusted third-party service providers who assist us in operating our business:

- GoHighLevel (GHL): Website hosting, CRM, email marketing, SMS messaging, analytics, and form management

- Payment Processors: PayPal, Cash App, Square, Venmo, and Zelle for processing payments (note: we do not store your complete payment card information; payment processors handle this data according to their own privacy policies)

- These service providers are contractually obligated to protect your information and use it only for the purposes we specify.

3.2 Legal Requirements

- We may disclose your information when required by law or to:

- Comply with legal processes (subpoenas, court orders)

- Enforce our Terms of Service

- Protect our rights, property, or safety

- Protect the rights, property, or safety of others

- Prevent fraud or illegal activities

3.3 Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you via email and/or prominent notice on our website of any change in ownership or uses of your personal information.

4. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. These measures include:

- Secure storage of physical documents containing sensitive information

- Password-protected systems and encrypted data transmission

- Limited access to personal information by employees and contractors on a need-to-know basis

- Regular security assessments of our service providers

- However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Specific retention periods include:

- Client Records: Retained for at least 7 years to comply with business record-keeping requirements

- Health and Consent Forms: Retained for at least 7 years for liability and legal compliance purposes

- Marketing Communications: Retained until you opt out or request deletion

- Payment Records: Retained according to tax and accounting requirements (typically 7 years)

- Photos: Design reference photos and body area photos are retained for the duration of our business relationship and may be deleted upon request after service completion

6. Your Privacy Rights

6.1 California Residents (CCPA Rights)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):

- Right to Know: Request disclosure of the personal information we collect, use, disclose, and sell

- Right to Delete: Request deletion of your personal information (subject to certain exceptions)

- Right to Opt-Out: Opt out of the sale of personal information (note: we do not sell personal information)

- Right to Non-Discrimination: Exercise your privacy rights without discriminatory treatment

6.2 General Rights (All Users)

Regardless of your location, you have the right to:

- Access: Request a copy of the personal information we hold about you

- Correction: Request correction of inaccurate or incomplete information

- Deletion: Request deletion of your personal information (subject to legal and contractual obligations)

- Opt-Out: Unsubscribe from marketing emails and text messages at any time

- Portability: Request a copy of your information in a portable format

6.3 Exercising Your Rights

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within 30 days. We may need to verify your identity before processing your request.

7. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies through GoHighLevel to enhance your browsing experience and analyze website traffic. Cookies are small data files stored on your device that help us:

- Remember your preferences

- Understand how you use our website

- Improve website functionality

- Track form submissions and conversions

- You can control cookies through your browser settings. Disabling cookies may affect your ability to use certain features of our website.

8. Third-Party Links

Our website may contain links to third-party websites or social media platforms. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

9. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. All clients must be 18 years of age or older. If we discover that we have inadvertently collected information from someone under 18, we will delete that information immediately.

10. International Data Transfers

We are based in California, United States. If you are accessing our services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers and service providers are located. By using our services, you consent to the transfer of your information to the United States.

11. Marketing Communications Preferences

11.1 Email Marketing

You can opt out of receiving promotional emails by:

- Clicking the "unsubscribe" link at the bottom of any marketing email

- Contacting us at [email protected]

- Please note that even if you opt out of marketing communications, we may still send you non-promotional messages related to your appointments and services.

11.2 SMS Marketing

You can opt out of receiving promotional text messages by:

- Replying "STOP" to any text message from us

- Contacting us at [email protected]

12. Do Not Track Signals

Some web browsers have a "Do Not Track" feature that signals websites you visit that you do not want to have your online activity tracked. Our website does not currently respond to Do Not Track signals.

13. Data Breach Notification

In the event of a data breach that compromises your personal information, we will notify affected individuals within 72 hours of discovering the breach, as required by applicable law. Notifications will be sent via email to the address on file and may also be posted on our website.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make changes, we will:

- Update the "Last Updated" date at the top of this policy

- Post the revised policy on our website

- Notify you via email or text message if changes are material

- Your continued use of our services after changes are posted constitutes your acceptance of the updated Privacy Policy.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Matt Vaught Tattoo LLC
1401 21st St. Ste R
Sacramento, CA 95811

Email: [email protected]

Website: mattvaught.com

16. Consent

By using our website, services, or providing us with your information, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and disclosure of your information as described herein.

© 2025 Matt Vaught Tattoo LLC. All rights reserved.